Channel 4 Gives the Paralympics a Boost
posted on Nov 19, 2011
Good old Channel 4 is stepping up to the mark in it's bid to make household names out of disabled sports stars in the run up to the London 2012 Paralympic Games, they are launching a £500,000 search for British disabled talent to act as commentators, experts and presenters during the Paralympics.
As well as the run-up to the Paralympics, Channel 4 have announced they will be offering a minimum of 150 hours of live coverage of the Paralympics between 29 August to 9 September 2012.
The Paralympic Show will be hosted by T4's Rick Edwards and the broadcaster and wheelchair basketball player Ade Adepitan, as well as including guests such as Celebrity Big Brother winner Alex Reid who will be trying out Paralympic sports, as well as offering regular features such as Pimp My Chair.
Ableize have been keeping an eye on the run-up to the Paralympics to see how much coverage will be given compared to the traditional Olympics and it's very pleasing to see that Channel 4 are more than doing their bit with programmes including Inside Incredible Athletes, a documentary by Jump London director Mike Christie, featuring seven disabled athletes filmed in some of the best loved London locations.
Speaking at the launch of Channel 4's Paralympics build-up today in London, Bellamy said the 2012 event will be "biggest event in Channel 4's history". "We believe we can do for the Paralympics what we did for cricket. More than ever before, I believe Channel 4 can do something different and special," he added. He said research showed that 84% of the public could not name a single British Paralympian, despite Britain coming second in the medals table in 2008. "We are trying to dramatically change that lack of awareness," he added.
During their televised coverage Channel 4 wants disabled presenters to make up 50% of its Paralympics on-screen team and that is great news for the disabled community as well as a terrific opportunity for individuals with disabilities. a boost.
Looks like Channel 4 will be the one to watch for all your Paralympic coverage!